To New Heights
Social | Digital
Meta Elevate is a sector of Meta that supports Black and Latinx & Hispanic businesses, creators, leaders, students, job seekers, and nonprofits on their path to success.
Meta Elevate wanted to increase awareness and consideration amongst Black and Brown Business owners. To do this we created a campaign that highlighted business owners from across the country who have achieved success by using the many tools and resources Meta Elevate provides. In a little over one week, I sat down with four different entrepreneurs in four different cities to capture their stories and highlight their success.
Short social videos were created to spotlight each business owner and dive deeper into their personal journeys in entrepreneurship. This content allows new Meta Elevate prospects to gain tips and advice directly from like-minded entrepreneurs in the Meta Elevate community.
Brooklyn Tea: Alfonso “Ali” Wright & Jamila McGill, NYC
Back of the Yard Coffee: Jesse Iniguez - Chicago, IL
eleMINT Skin : Shauntavia Ward - Austin, TX
Yo Quiero Dinero Podcast : Jannese Torres-Rodriguez - Tampa, FL
We partnered with Graphic Designer and Illustrator Neige Borges to give this campaign a unique and captivating vis id. Her fun and vibrate illustrations captued the essence of growth and support that exists in the Meta Elevate community.