How I Got Here
What Inspires Me
I distinctly remember being that annoying kid who incessantly asked why? In fact, I remember one day thinking “Why should technically always have an answer, right?” And with that thought, I proceeded to ask my mom a series of why’s. Like over and over. Thank God for her patience.
So while I’ve never tortured my mom with that interrogation again, I found myself interrogating everything else in my life in that same manner. (Why? I don’t know. Lol) My natural curiosity has landed me in a unique position of being a versatile, solutions-oriented creative, and creator. As a cultural strategist, I look at any assignment and identify cultural insights, problems, gaps, and opportunities that align with the brand or client's ask. Then, as a writer, I use the power of storytelling to craft the world we want to build and bring the client’s vision to life along with a team of art directors, designers, producers, and more.
I'm a hip-hop head by day and a history buff by night. So yes, I am obsessed with Hamilton and everyone around me knows it. Especially my neighbors. And while I spend a majority of my money on shows and concert merch I balance out my loud music jam sessions with a weekly nature connection. Spending time outdoors and disconnected from the madness of society is the work-life balance that wipes the slate clean and opens the door for creative inspiration to flood in.