Brand stories are humans stories.
Unlocking the human stories of both brands and their audience is the best challenge I can receive. I enjoy crafting stories that achieve the brand goals as well as help the audience connect with the product on a deeper human level. My work spans from scripted comedy series to animation and a documentary short film. Check out some of my favorite pieces below.
01
LIPTON TEA
Lipton Tea wanted to engage consumers in the south to turn tea time into we time. Sometimes it takes an external push to knock us out of our routines, enter Cousin T. Played by the multi-talented T-Pain, Cousin T is here to bring the family together.
02
CHEEZ DOODLES
Every bag of Cheez Doodles is like a little recess from life. As a fun dusty orange snack, this was the perfect brand to create a short comedy series around. Something fun to watch while during your next snack break.
03
WISE CHIPS
As "the classic American Snack," Wise Chips presented the perfect opportunity to turn our favorite passenger passing snack into a host for a meeting of minds and history. In this content piece, two strangers discover common ground on a road trip across America.
04
LENNY & LARRY'S
Nothing excites the taste buds more than a healthy cookie. Lenny & Larry's wanted to drive home the unbelievable taste of their protein-packed cookies, so who better to spread the message than the taste buds themselves?
